Companies know more about us, but we also know more about the companies. It is no longer enough for them to create good designs; they must design by doing good. And that means incorporating “ethics” as the core of their business strategy.

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Already surrounded by this mad city, the caterpillar begins working on its cocoon which institutionalizes it. It can no longer see beyond its own thoughts; it’s trapped. / However, when confined within these walls certain ideas start taking root – like going home and bringing new concepts back to this mad city. The result? Wings emerge and break through stagnation’s cycle of emotions./ Finally free, the butterfly sheds light on situations that were never considered by the caterpillar – thus ending their internal struggle.

Discard the stone of today,
forget and sleep. If it’s light,
tomorrow you’ll find it again,
before the dawn, turned into sun.

There must be life to be found somewhere
instead of this concrete jungle where living is harder.
Concrete jungle… man, you’ve got to do your best!

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The materials of architects, our materials. We know them all. And yet we do not know them. To design, to invent architectures, we must learn to consciously deal with them. This is research work.